Hobby boxes will have 5 hits (2 autos and 3 relics). Our newest relic will be pieces of the actual UFC Octagon that was used in PPVs, Fight Nights, and TUF Finales.
Below is just a sample of some of the base, auto, and relic cards we have planned. Please let me know what you think.
UFC Fighter Base Card
UFC Debut Base Card
UFC Debut Gold Parrallel

UFC Fighter Auto
TUF Tribute Insert Card
UFC Fighter Auto Relic
UFC Fighter Relic
CHROME Triple Threat Relic
CHROME Dual Auto Dual Relic











14 comments:
I think this is to early. I am still working on the last set. Flooding the market is gonna kill me.
Hello,
Very happy you have solicited early input - many thanks! Here are my thoughts:
1) Pls don't over-saturate the market with auto's of the same guy - while few invest most do like fact if they need the $'s they can sell their cards. While MMA is growing its clear Round 2 prices have stabilized and if Round 3 comes out as I perceive it in early 2010 it will sell below MSRP. I understand your have your license and need to hit margin - but you also need to be cautious of losing collectors.
2) Build on the same key inserts - Bloodlines as a an example - would be great to see another list of 5-10 fighters with autos #'d to 25 in subsequent releases. Octogon of Honor not so much IMO.
3) This market is so much like early sports cards markets - inserts and relics actually sell for money b/c Topps currently has a monopoly as UFC largely does in MMA. Great for collectors in my opinion as long as you provide proper stewardship with the license. Don't commoditize relics, etc. I am worried btw partially b/c of Topps losing the Football license - will BB and MMA and non-sports all get over-produced for Topps to remain a viable entity?
4) On card autographs really make a big difference - look at the secondary price differences for Henderson and Bisping TUF vs. regular Autos. I know its tough but would be great to see more on-card autos.
5) Incorporate Dana White as Autograph card
6) Any chance to incorporate game to win Autograph Fight-Worn gloves, Tickets to PPVs, Merchandise would be fine.
Those are thoughts from top of my head - really great products and sincere thanks for posting. Have purchased quite a bit and look forward to continuing to do so moving forward.
Kind regards!
lose the Old English fonts. They make your cards look like Affliction cards and are harder to read and take up too much room.
Not a fan of the Old English font either, kinda played out, but I can tell the care that has been put into raising the overall quality of the cards is on point. The die-cutting looks better, the autos look classier, and the photography/style is improved.
Don't flood the market too soon on these. You have a loyal fan base that is buying cards and does not wish for this niche hobby to become watered down.
Thanks for the early feedback. Please keep it coming.
It should be noted that ALL of the cards (except for the Chrome ones) will be printed on foilboard similar to the Bloodlines and other insert cards found in earlier Topps UFC products.
My two main concerns are:
1.) Timing - Too soon.
2.) Font - The old english font makes it hard to take these cards seriously.
Suggestions: I suggest this on another forum and everyone seemed to enjoy the idea: WEC autos or WEC insert set!
Chrome? Did I hear chrome? Which cards are chrome? A chrome set wold have been much better... like the old 2003 basketball bowman DP&S with the on card Wade auto... that would be outstanding!!
Cards look great!!!!! but I have to agree with many others. eairly 2010 is MUUUUCH to soon to release these cards. please don't kill somthing that is really going good and geting larger and larger everyday.
Can we try not to damage the Rare Parallels this time? They are just as jacked up as the majority of Gold Parallels. Did you guys throw them against poles or something before putting them in the packs?
AND HOW ABOUT AN ACCURATE RELEASE DATE???????
Why not set a date and hit it?
That way we can decide if we want to tie up our money 6 months for another watered down product that will drop in value like this one has.
I recommend not pissing off the few guys that have made this product a success. If we feel you are over producing and killing the value, then we may sit out on this release. I know I will.
And how many Machida autographs can you put out at one time?
Which leads to one more complaint....Why would you replace a Round 1 limited to 25 card with one limited to 100??? Is a Machida duel auto worth as much when you made two in round 2 and replaced every one in Round 1 with the Machida/Diego? And let's not even bring up the Huerta situation. Replacing a red auto with a blue franklin and 2 watered down packs?????????????????? WTH?
I'm glad you took the chance and made mma cards, but you are screwing it up quick by overproducing and with your lack of concentrated marketing to MMA fans.
It's going to take some convincing to make me buy this one. Tito is the only selling point IMO. It would be far cheaper to let all the hobby store guys open up this watered down product and I'll cherry pick the only good card in the set.
You need to have better quality control with your product. It's like you finally sift through all the bullcrap and get something of quality and it is bent or chipped or dented.
People and the true collectors aren't going to put up with this junk you keep pushing out as a premium product. Step up the game and actually work with the collectors and not the fat, dirty hobby shop owners who only care about money and not the cards!
This is the reason the sports card hobby has been screwed up for years now, because you pumped inserts into it, and stopped caring about the fans and the kids and the American's hard earned money going into this.
You should try to find a group of collectors who have a vested interest in this and get some true front line feedback.
If these cards come out, and I see Old English font on them, I know you're full of crap and really don't care about what we said.
Not to mention the fact you have different fonts all over the cards...
I must say, a lot of hobby insiders are pretty pissed off you guys are more concerned about making a quick buck than creating a high quality product that maintains the rarity of Round 1.
I know for a fact you will lose several fans and followers of these cards if you release these early 2010.
Most collectors are still working on collecting the SETS of Round 1 and Round 2. Unlike the other sports where people are content with collecting a favorite player, it seems that most people buying this product are trying to complete sets which is good for Topps. If you do not allow collectors enough time to collect the product, people give up.
Many collectors also missed Round 1 and now can't get it for less than $600/pox or $25-$40/pack. Creating a high demand and low supply is good for the market. People want something to invest in, not overly-foiled-gold-plated-platinum cards. This isn't Pokemon.
KISS. Keep It Simple Stupid. Listen to the collectors and the community and don't blow this for everyone.
Suggestion, why don't you short print some cards?
What's your selling point now that Ortiz and Johnson have lost?
Also, keep Bloodlines. It's a nice insert set and highly collectible.
Finally, we don't have the money to keep buying these cards. Give us a break, let us collect, and we'll get rolling again late 2010.
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